Lead Generation & Brand Awareness
To create leads or drive brand awareness there are many ways of doing this. Some people network. Some use paid ads. Some drive social groups. Some use PR.
However, there is a method that does not need to cost, that drives social sharing, that can narrow down leads to ideal prospects, that can enable you to adjust your services and target market; this method can also enable you to get great PR coverage for your business.
Surveys > Quizzes > Polls
There are national businesses doing this all of the time, getting large corporations to run polls, adjust their services, markets, understand consumer habits – so why don’t you? Why not build it in to your method of outreach and marketing!
Surveys – The Digital Listening Tool
“If you don’t ask, you don’t know. If you ask the right way, your audience will tell you everything.”
Surveys are your direct line to customer truth. When designed properly, they do more than collect opinions – they build clarity. Discover what your audience wants, how they behave, and what stops them from buying. Try one today!
Benefits of surveys:
‣ Uncover key behaviours, frustrations, and purchase drivers
‣ Test new service ideas before launching
‣ Collect powerful testimonials and feedback stories
‣ Gather long-term stats and compare trends over time
Stat insight:
‣ According to SurveyMonkey, brands that use surveys to guide decisions see up to 27% higher conversion rates
‣ 81% of marketers say survey-based campaigns lead to better audience alignment
Case study – EcoHome Renovations:
EcoHome used a 5-question pre-consultation survey to learn why prospects weren’t converting. It revealed 62% of users were unsure about government incentives. By updating landing page FAQs and running a mini-email series with that info, conversions rose by 22% in 3 weeks.
Quizzes – Fun, Shareable & Reward-Driven
“A quiz turns ‘maybe later’ into ‘I want it now’ — especially when there’s a reward at the end.”
Quizzes trigger curiosity, encourage participation, and work beautifully for prize draws, personality matches, or knowledge challenges. They’re shareable, repeatable, and addictive when done well. They are more likely to be emails, shared on social posts (esp if someone does well, they like to show off their attainment) and they can help drive awareness of your brand.
Benefits of quizzes:
‣ High engagement and viral share potential
‣ Segment users based on answers
‣ Offer prizes, vouchers, free training, or digital downloads
‣ Drive newsletter signups and email list growth
Stat insight:
‣ Buzzfeed-style quizzes get up to 40% completion rates
‣ Quizzes convert leads at 2x–4x higher than standard popups (LeadQuizzes study)
Case study – SkillBridge Academy:
A free quiz titled “What’s Your Productivity Persona?” offered a £10 voucher for their time-management course. It went viral in Facebook groups, brought in 2,000+ leads in 4 weeks, and helped segment cold leads into ready-to-buy buckets using a follow-up survey.
Polls – Instant Clarity from Your Audience
“Sometimes, the fastest insights come from a single question.”
Polls give you rapid-fire data. They’re perfect for social media, newsletters, or websites. Use them to shape product decisions, content topics, or marketing angles — all based on actual audience interest.
Benefits of polls:
‣ Get real-time feedback on interest or intention
‣ Spot popular vs low-value products before launching / or low-high interest services
‣ Use polls to drive clicks (“See results” reveal buttons)
‣ Use results to get PR coverage, esp if it is within a niche industry – gives a newsworth talking point.
Stat insight:
‣ Instagram polls have up to 20x higher engagement than regular stories
‣ LinkedIn polls get 3x more responses than static text posts on average
Case study – The Coffee Club:
They ran a simple Instagram poll: “Which new flavour should we launch next?”
Result: 68% voted for ‘Hazelnut Mocha’. They launched it with a 3-day promo based on poll hype and sold out within the first week — all before they’d spent a single pound on paid ads.
Secret Bonus: Filtering Leads with Smart Forms
“It’s not just about who signs up — it’s about who’s truly ready.”
Most businesses treat every signup as equal. But smart surveys and quizzes can segment, qualify, and filter leads so you’re only engaging those who are likely to buy, follow through, or truly benefit.
Benefits of lead filtering via quizzes/surveys:
‣ Identify tire-kickers vs serious prospects
‣ Segment users by budget, timing, or project readiness
‣ Tailor next steps: fast-track qualified users, nurture the rest
‣ Use hidden scoring logic or filters without users knowing
Example Filters You Can Apply:
‣ “What’s your current budget?” ➡️ If under minimum, show a lead magnet instead
‣ “How soon are you ready to get started?” ➡️ Redirect fast responders to a booking calendar
‣ “Why are you interested?” ➡️ Route answers based on intent (curious vs committed)
N.B. All of these can be done with simple and subtle questions, either direct or hidden as to demonstrate a likeliness.
Strategic Win:
This technique improves conversion and saves time. You engage high-intent leads immediately and educate or discard the rest – all without lifting a finger post-launch.
Service Notes
This is a service we run for those websites we host and manage. We install our software on client sites and help setup and run campaigns. Use our contact form to enquire further or look at our training/resource area to see how it can be done.
For non-clients, you can learn how to do this on our training pages and apply the principles yourself.