How Effective Are Click To Calls?
An American research company called Forrester Research found that click to call functionality increased ROI by an average of 143%.
The average conversion rate of a click to call is between 5 % and 25%
Those stats cover marketing campaigns, calls to enquire and those type of posts. Standard sales enquiries, support and other matters also generate a higher response with the technology. The following stats back this up.
For example, one study shows that 72% of mobile searchers are likely to click a “Book Now” link to book an appointment.
60% of car-buyers are likely to click a link to call about a sales enquiry and that 58% of travellers are likely to call regarding hotel information, facilities or nearby attractions.
It’s critical to know that people prefer talking to companies on the phone. Studies show that 65% of people prefer to contact a business via a phone whereas only 24% prefer to use a web form!
Data tells us that 18% of all calls result in abandonment or hang-ups where a long call wait or being put on hold occurs; so set up a call to click and keep your phone system efficient.
Some of the statistics come from here