We know how frustrating it can be when you are busy and waiting for a website to load. Sometimes it appears to hang, we want information fast or we only have a short amount of time to access a website before we have to move on.
Guess what. Search engines know this. Search engines work because they try their best to fit the what a user wants with websites that deliver. Over recent years with more and more mobiles being used, search engines have been involved in ranking sites higher that have a good user experience and takes mobiles into account as much as traditional desktops and laptops. There are factors involved in this which we cover in our full SEO guide, but load speed has been shooting up in importance!
There are two main elements of a website load speed.
1. Hosting. Having a good hosting company that is able to load a website fast plays an important role. If you want to find out about hosting, please CLICK HERE. There are tips, techniques and services you can use within a hosting environment (including the use of CDN’s) that can help your load speed. The use of website builder programs, that self host a website, have a part to play, but you have no control over the website load speed.
2. Website Design. There is a reason why good designers end up costing more than a site which appears to have been knocked up quickly. Attention to detail, keeping graphics lighter, not loading too many scripts, compressing your images as much as you can, not having too many elements loading in the home page all play a part. Aside from other aspects such as a good user interface (UX), good site structure and in-built SEO elements.
The difference between a well designed site and one built on a site builder with default elements and no awareness of speed, structure & SEO can be the difference between a successful listing and not being found. If your business is reliant on internet traffic to gain sales, clients or enquiries then a poorly designed site without taking these elements into account will not rank as well as a site that has all of the ‘boxes’ ticked in the design side (speed, responsiveness, SEO etc).
Now I have 3 site speed elements for you to learn about, be aware and apply.