Specialist Hosting for Small Business Owners
Most people setting up a new business will need specialist hosting if they want an effective website to help their business get sales, communicate their business and get listings on search engines. There are a whole host of companies out there who provide hosting, but choosing the wrong sort of hosting can affect your business website visibility, security and support.
When you have a website you want it go gain visitors to turn into customers. You want it to communicate your service/products. You want a contact point for prospects to call, email or leave a form message to enquire. You want your site to be found and visible.
You have two options in essence.
One. You can rely on people visiting your site because you advertise and drive sales through adverts, you hand out leaflets, you ask others to share your page on social media, you have friends with email lists and they promote it. You are doing activity to drive traffic directly.
Two. You rely on search engines (Google has 90% of the search traffic, so that tends to get the focus) to drive traffic to your site. You want new people to find your site, you have researched the ‘traffic’ and your site has been adjusted to get visitors.
There are 10 businesses offering dog training within a county, each business has a website with a page offering dog training classes. A user searches for ‘dog training school in XYZ county’. How does Google decide in what order it should list the sites?
It uses an algorithm of circa 200 points to assess where the site gets listed. A fast loading site is 1 of the main ones near the top. If you are on a hosting package with impaired loading time and with constricted bandwidth of the data, it transfers and your site loads slower than a competitors (assuming they are not on the same or a similar hosting package), it becomes a negative factor in the algorithm. Now here is the ‘double whammy‘ the longer it takes a site to load, the more people will just leave it and browse elsewhere – it’s called a bounce. The higher the number of bounces the greater risk of a negative factor in the algorithm. This will affect where your website gets listed.
So having a hosting package not geared up to fast loading can affect your business. If you rely on point TWO (organic search engine traffic), or point ONE (driving traffic yourself), if your site loads slowly, no matter what method you employ you may find yourself struggling.
However, if you have a hosting package that is geared up for fast loading you tick 2 boxes, website speed load time and a reduction in the bounce rate. Your business, if you are dog training, gains a listing advantage over your competition and your visitors are much more likely to visit again as they waiting and load experience wasn’t delayed. Other factors such as site design also affect load speed and we cover those in other articles (click tags website design, CDN & site loading time) to learn more.