Not having an advertising strategy to go with your advert can lead to leakage, lost money in advertising by not capturing and following up with your leads. A great advertising strategy is the key to maximising your advertising revenue. A bad advertising strategy is either using the boost button or having a great advert with no follow up capacity.
When you start an advertising campaign it will ask you what you want to pull through from your business page; it could be a video, image carousel, or a post you have done. If you remember option 3 from above, it wasn’t just an advertising post to your followers, you are now going to ‘target’ new people interested in your product. So you spent a lot of time creating a brilliant advert, you now are spending some thought in creating your ‘marketing campaign’. [You can read about creating a marketing campaign in another article or ask our team for a facebook marketing checklist using the form blow].
You now set your budget, allow Facebook to run your campaign and ‘bill’ you for advertising, and guess what, some people respond! A campaign with a laser focus on the targeting will likely bring in a much bigger response (audience targeting is one of the keys to having a successful campaign). How they respond depends upon what you set in your campaign, it could be a phone call, visit a website page, respond via Facebook Messenger and more.
Now how do you follow up on visitors? How do you respond to people on messenger? How do you deal with the influx of phone calls? You need a ‘funnel’, essentially, a system designed to capture their information and then follow up with different touch points (email, phone call, page/group post). If you are directing people to a page because you want them to sign up for an item, buy a product, how do you follow up with page visitors who don’t sign up? If people go to your shopping cart but don’t buy, how do you follow up with them? If someone manages to sign up for a ‘free offer/trial’ how do you follow up with a system of communications encouraging them to ‘buy’ what it is you want to guide them to.
There are tried and tested systems of following up, capturing visitors and engaging with your prospects and encouraging them to become customers.
By not having a system into place you will loose the traction and potential sales that you wanted by spending advertising money in the first place.