#3 – Use Video Listings With Strategy
Video watching is hugely popular, it provides the visitor with a reason to stay longer on a page, this increases page engagement and ticks and SEO box. It also, gives your visitor a reason to like your page, you are giving them an additional reason, visual moving feedback as opposed to the static text and images. If it is a teaching/how-to video then that makes it better.
Now you can self host a video or have it hosted elsewhere, popularly on YouTube or Vimeo. Self hosting a video gives you far greater security control if the video is intended to be limited in use (e.g. it may be a training video for a paid membership program); you can control who sees your video, put it behind a log in membership area or apply changes to the server .htaccess file (other options are available).
The problem with self hosting, it can increase your page load time and put a heavier strain on your traffic (some hosting packages limit how much ‘traffic’ you can have – a bit like a ‘data’ package with a mobile phone which can be exceeded and your data stops).
You can use YouTube and if you don’t want it to be found by people on YouTube, set it to ‘unlisted’. It won’t be found by anyone searching on YouTube but you can embed it on your website. That means when your page is loading, you are allowing YouTube servers to deal with the load. Vimeo is another video hosting platform that works well and has free video listings as well a paid. A disadvantage of YouTube (for your average small business) as when the video has finished playing, other options show of other views that may not be related or connected and user may start video browsing and not continue with your page!
TIP. If you want to upload a video, to help decrease the video size and make loading faster and reduce bandwidth; put your video through a video compressor. Handbrake is one app you may want to download and run your video through.
A final consideration is saving your video to an MP4 of WebM, most browsers will play them both.