Social media allows businesses a different type of access to markets, but they fall into 3 main areas:
1. Customer and prospect communication points. Some users spend a lot of time on social media for their own interest or business. Whilst on, it is easier for them to contact you on platforms (Facebook messenger, Twitter messages etc.) so having access points you make it easier for enquiries, feedback or customer support issues.
2. Brand promotions, advertising and marketing. All of the platforms have advertising platforms built in, designed to put your business in front of targeted clients who are logged on. In addition there is a whole range of free and low cost methods in which you can promote your brand, draw in enquiries and have others talk about your business and recommend it to friends, families and connections. You can even sell you items directly on social media as well as your own shopping platform!
3. Product development and research. There are many ingenious, smart and clever ways of running surveys, opinion polls, finding out who is engaging with your posts and more. You can run beta testing of new products and services, get feedback and develop it into a fully commercial saleable item. You can also search what other people are looking for and fit products to suit demand.
Recent reports tell us that people nowadays go onto social media to review the brand, product or service before making a decision to buy; pages have reviews on and discussions in groups shape decisions.
Social media is not just about posting images and putting up photos of day trips out, holidays and personal events. It can be far more than that. There are tried and trusted methods that businesses use to gain sales and there are also some smart ways in which you can integrate your website and business with social media and non social media; how you can develop a full blown marketing strategy that weaves in and out of social media.
At LifeTools Digital Agency, we do not have a singular focus on social media but we get it integrated into our hosting plans, marketing plans, management packages, website designs and our one-off unique packages. To find out more, select an item from the menu header or ask our team how we can help you get more from social media by integrating your business in a more effective and efficient way.
Use the form below and let us start a conversation and see just where your business can go in the future!